The SEO Chap, UK SEO consultancy run by SEO expert and founder Steve O’Brien, reviewed SEO vs PPC strategy and the importance of investing in a Search Engine Optimisation (SEO) to achieve long-term, sustainable success online. With the search engines seemingly dominated by pay-per-click (PPC) advertising, O’Brien advocates that companies value the superior return on investment and enduring value that SEO pays back to a business.
Published 23/11/2023