How to Increase Website Traffic, Introduction

In layperson terms, one of the most common questions I get from new and prospective clients, is that they want to increase website traffic. Often from a clients perspective, initial thoughts go to the sales funnel model of more in, equals more sales and whilsts this isn’t necessarily wrong, it is a simplistic view that we can challenge in another article. However, without being found online and generating any traffic, then your website will not be able to perform, so let’s review how to increase website traffic in more detail. 

increase website traffic funnel

Understanding the Impact of Low Website Traffic

A diminished online presence can have significant consequences for businesses, resulting in fewer customer enquiries, sales, and brand interactions. Without adequate traffic, businesses may struggle to gather leads or monetise their website effectively. This is why it is crucial for businesses to address the issue and need to increase website traffic.

One solution that businesses can consider is working with an expert SEO consultant like Steve O’Brien, The SEO Chap. With nearly 20 years of experience and a focus on SEO strategies, The SEO Chap can help businesses improve their online presence and achieve success in search engine rankings. By doing so, businesses can unlock their businesses full potential and thrive in the digital landscape.

To illustrate the impact of low website traffic, let’s consider the real life example of a competitive e-commerce business that recently experienced a decline in website visitors. In simple terms, with fewer people visiting their site the business saw a significant decrease in online sales. Without a steady flow of traffic, their products were not being seen by potential customers, leading to a direct negative impact on their revenue. However, by working with The SEO Chap to improve their website traffic, the business was able to increase their online visibility and convert more customers. As a result, they experienced a boost in sales, revenue and gross profit.

Common Reasons for Low Website Traffic

There are several and many common reasons why websites experience low traffic. First, Google algorithm updates can sometimes cause a sudden drop in website traffic. These updates can impact search rankings and visibility, affecting the amount of organic traffic a website receives. For example, an online news publication that heavily relied on search engine traffic saw a significant decrease in their website visitors after a major algorithm update. The change in search rankings resulted in their articles appearing lower in search results, leading to a decline in organic traffic. However, by working with The SEO Chap to adapt their SEO strategy to the new algorithm, the news publication was able to regain their lost traffic and continue to attract readers to their website.

Second, low-quality content can turn users away and decrease website traffic. It is crucial to provide valuable and engaging content that resonates with the target audience. For instance, a blog that publishes poorly written articles with little substance is unlikely to get indexed by Google and subsequently not rank well if at all in search engine results. If it does get indexed, will it attract the right readers, this lack of quality content can result in a high bounce rate and a decline in organic traffic. By partnering with The SEO Chap to create high-quality, informative content that addresses their target audience’s needs, businesses can attract more relevant traffic to their website and improve their search engine rankings.

Over-optimisation and outdated keywords can also lower search rankings and contribute to low website traffic. Search engine algorithms are constantly evolving, and what may have worked in the past may not be effective anymore. For example, using outdated keywords that are no longer aligned with users’ search queries can lead to a gradual decrease in website traffic. Similarly, over-optimising content with excessive keyword usage can result in search engines penalising the website. 2023 Google updates have focused on content more and more, spam updates and helpful content updates all targeting over optimised elements. By conducting an SEO audit with The SEO Chap and updating their keywords to align with current search trends, businesses can regain their lost traffic and improve their search rankings.

Strategies to Increase Website Traffic

To increase website traffic, businesses need to implement a comprehensive SEO strategy targeting relevant keywords. This includes optimising on-site elements such as meta data and meta tags, headings, and content structure to enhance search engine visibility. Additionally, businesses can benefit from incorporating high-quality and informative content that appeals to their target audience. By offering valuable content, businesses can position themselves as authoritative sources and attract more organic traffic to their website.

For example, a estate agency that wants to attract more website visitors could create blog posts and guides that provide valuable insights and advice on buying or selling properties in their local area. By sharing their expertise and providing valuable information, the agency can establish itself as a trusted source for real estate knowledge. This not only attracts more organic traffic but also increases the likelihood of potential clients reaching out to the agency for their services.

Building quality backlinks from authoritative sources is another effective strategy to drive organic traffic. Backlinks from reputable websites not only enhance website credibility but also contribute to increased traffic. For instance, a technology startup that was struggling to gain traction and attract website visitors partnered with The SEO Chap. They identified relevant industry publications and websites where they could contribute guest articles and obtain backlinks to their website. This strategy helped improve their search engine rankings and drove targeted traffic from reputable sources to their website.

The Importance of SEO and Content Marketing

SEO and content marketing play a crucial role in driving website traffic and improving search engine rankings. Effective SEO tactics, such as optimising keywords and producing high-quality content, help attract and engage users. By incorporating relevant keywords and optimising website content, businesses can improve their visibility in search engine results and attract more organic traffic.

One great example is a healthcare clinic client that was looking to increase their online visibility and attract more patients turned to The SEO Chap for assistance. By conducting an SEO audit and optimising their website for relevant keywords, the clinic saw an increase in their search engine rankings and website traffic. Additionally, by creating informative and educational content about common health conditions and treatment options, they were able to attract more potential patients to their website.

The SEO Chap emphasises the benefits of using SEO and content marketing strategies to increase website traffic and establish a strong online presence. The is no single answer, so by working with an expert SEO consultant, businesses can leverage their knowledge and experience to develop tailored strategies that align with their specific goals and target audience. This ensures that businesses are implementing effective tactics that drive results and contribute to the overall growth and success of their online presence.

Increase Website Traffic - Expert Advice

Building Backlinks for Website Traffic

Building quality backlinks is an essential aspect of driving website traffic. Backlinks from authoritative sources not only enhance website credibility, but also directly contribute to increased traffic. For example, a fashion retailer that wants to improve their organic search rankings and attract more customers to their website can benefit from building backlinks from reputable fashion bloggers and influencers. These backlinks not only help improve their search engine rankings but also drive targeted traffic from the bloggers’ dedicated followers.

The SEO Chap provides expertise in building quality backlinks organically and through PR link building strategies. PR link building has different methods including paid PR links, but can involve reaching out to relevant publications and websites to secure mentions or guest posts that include links back to the business’s website. By employing this strategy, businesses can establish a strong online presence, improve their website’s visibility, and drive more traffic.

The Impact of Website Redesigns and Domain Changes

Major changes like website redesigns or domain name changes can have a significant impact on website traffic. During these transitions, it is crucial to consider SEO practices to mitigate traffic drops. The SEO Chap assists businesses in navigating website redesign by ensuring optimised content, proper redirects, and minimal impact on traffic. Their expert guidance helps businesses maintain their website traffic and minimise any potential negative consequences during these changes.

For example, a construction company that was undergoing a website redesign reached out to The SEO Chap for assistance. They were concerned about losing their existing website traffic and wanted to ensure a smooth transition. The SEO Chap conducted an audit of their website and developed a comprehensive plan that included implementing proper redirects, optimising content for search engines, and ensuring that the new website design was user-friendly. As a result, the retail company experienced minimal traffic loss during the redesign process and was able to maintain their online visibility.

It is essential for businesses to carefully plan and execute website redesigns and domain changes to minimise any negative impact on website traffic. Too often companies do not consider the negative impacts of a new website and on launch lose all the investment and time from precious SEO efforts as rankings plumet.  By working with an expert SEO consultant like The SEO Chap, businesses can ensure that the new website launch is implemented in a way that preserves their hard-earned traffic and maintains their online visibility.

Avoiding Technical Issues that Decrease Website Traffic

Technical issues can significantly decrease website traffic more and more in 2023 and beyond. Data tracking errors, broken redirects, and slow page speed are examples of issues that can negatively impact website traffic. The SEO Chap offers technical expertise to identify and resolve these issues, ensuring optimal website performance and maintaining traffic. Regular testing of analytics software and ensuring proper site indexing are crucial for maintaining website traffic.

For instance, a software-as-a-service (SaaS) company noticed a sudden decline in their website traffic and reached out to The SEO Chap for assistance. After a thorough analysis, it was discovered that their website was experiencing slow page loading times due to a technical issue. This resulted in users leaving the site before it fully loaded, leading to a decrease in traffic. The SEO Chap worked closely with the SaaS company’s development team to fix the technical issue, resulting in improved website performance and an increase in website traffic.

It is important for businesses to regularly monitor their website’s technical performance to identify and address any issues that may be affecting website traffic. By partnering with an expert SEO consultant like The SEO Chap, businesses can benefit from their technical expertise and ensure that their website runs smoothly, providing a positive user experience and maintaining website traffic.

Overcoming Challenges in a Saturated Industry

Driving traffic in a highly competitive industry can be challenging as more companies invest in search marketing. However, with effective SEO tactics, content promotion, and the establishment of authority, businesses can differentiate themselves from competitors and attract traffic. It can take time, so do not expect overnight results, but The SEO Chap has a real business understanding and specialises in SEO audits and marketing SEO consulting, enabling businesses to overcome challenges in driving traffic in competitive industries. Their expertise and tailored strategies help businesses stand out and drive more traffic to their websites.

For example, a digital marketing agency (I perform some white label work for other agencies) operating in a highly competitive market was struggling to attract potential clients and increase their website traffic. By partnering with The SEO Chap, they were able to conduct a thorough SEO audit and identify opportunities to differentiate themselves from competitors. The SEO Chap helped the agency develop a content strategy that focused on providing in-depth insights and case studies that showcased their expertise. As a result, the agency saw an increase in website traffic and was able to attract more clients.

In a saturated industry, it is crucial for businesses to find unique ways to differentiate themselves and attract their target audience. Businesses can tap into their knowledge and experience to develop effective SEO vs PPC strategies that set them apart from competitors and drive more traffic to their websites with the right results focused SEO partner on board.

The Benefits of Working with an Expert SEO Consultant

When it comes to improving website traffic, hiring an expert SEO consultant offers several advantages over in-house or SEO agency solutions. The SEO Chap provides a range of services, including SEO audits, online reputation repair, and consulting. With nearly 20 years of experience and up-to-date knowledge, The SEO Chap ensures the implementation of effective strategies for improving website traffic. Partnering with an expert consultant like The SEO Chap allows businesses to tap into their expertise and benefit from their proven track record.

A financial advisory firm that had been struggling to attract website visitors decided to work with The SEO Chap to improve their online presence. The firm recognised the importance of SEO but lacked the necessary expertise in-house. They were able to benefit from their extensive experience and knowledge in the financial industry. The SEO Chap conducted an SEO audit, identified areas for improvement, and implemented an effective SEO strategy. As a result, the financial advisory firm saw a significant increase in website traffic and was able to attract more potential clients with some added content optimisation.

Working with an expert SEO consultant brings a wealth of benefits to businesses. Their expertise, industry knowledge, and up-to-date strategies ensure that businesses are implementing effective tactics to improve their website traffic. By leveraging the experience of an expert consultant, businesses can save time and resources while achieving tangible results.

Leveraging Social Media and Email Marketing for Traffic

Social media and email marketing play a crucial role in driving website traffic. Whilst The SEO Chap doesn’t directly assists businesses with social media and email marketing, great strategy can further increase website traffic and improve online visibility.

Social media and email marketing can often be done effectively and in a cost effective manner in house, they businesses with valuable opportunities to engage with their audience and drive traffic to their website.

Monitoring and Analysing Website Traffic

Monitoring and analysing website traffic is essential for understanding trends and making data-driven decisions. The SEO Chap offers reports, insights and analysis to help businesses optimise their website traffic. By using tracking tools and monitoring website performance, businesses can measure the effectiveness of their strategies and make necessary adjustments to improve website traffic.

For example, an tourism venue that wanted to improve their website traffic and increase visitor levels partnered with The SEO Chap. The SEO Chap helped the store set up tracking tools to monitor website traffic and analyse user behaviour. By regularly reviewing the data and identifying trends, the store was able to make data-driven decisions and optimise their website for better performance. As a result, they experienced a significant increase in website traffic and saw a corresponding boost in visitors through the website.

By monitoring, reviewing and analysing website traffic, businesses gain valuable insights into user behaviour, preferences, and trends. This data allows them to make informed decisions and tailor their strategies to attract and engage their target audience effectively. Working with an expert SEO consultant like The SEO Chap provides businesses with the expertise and tools necessary to monitor and analyse website traffic effectively.


Addressing low website traffic is crucial for businesses to thrive online. The SEO Chap’s expertise and range of services can help companies across the world improve their online presence and drive more website traffic. By implementing effective SEO strategies, businesses can increase their search engine rankings, attract targeted traffic, and achieve their desired results.

Working with an expert SEO consultant like Steve O’Brien from The SEO Chap ensures that businesses have access to the knowledge, experience, and strategies necessary to improve their website traffic and succeed in the competitive online landscape.  Explore The SEO Chap’s services and make contact or arrange an appointment to take the first step towards achieving success in search engine rankings. With his nearly 20 years of experience and commitment to staying up-to-date with the latest trends, The SEO Chap is the trusted partner businesses need to unlock their website’s full potential.